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Behind the emergence of “Sephora Kids” is irresponsible parenting and the...

In early January, a college student named Chloe Grace shared a TikTok video narrating a "story time" of her most recent shopping experience at...

Stanley promotes overconsumption and consumerism

Stanley is a 110-year-old company that, in the past four years, has increased their revenue 10 times over through a simple switch in marketing....

It’s time to let Black Friday fade into the darkness

Black Friday has been the terrifying celebration of ravenous American consumerism for the last few decades. The day after Thanksgiving has become almost synonymous...

Every shopper should think about reverse engineering consumerism

I have lived off-campus for almost three years now, and this summer my parents made me clean out my old room at home so...

Emotional and socio-economic implications of retail therapy

After taking a last bite of Thanksgiving dinner, scores of people rushed over to major retail stores to line up for Black Friday sales,...